OTC Product News

In this section we showcase products and product news that ran up against space limitations or fell outside the parameters of recently featured categories in the print edition. Look for more OTC Product News in upcoming issues of the Drug Topics e-newsletter.

Burt’s Bees Multicare Toothpaste

• Burt’s Bees Multicare Toothpaste. The newest Burt’s Bees Multicare Toothpaste - Spearmint Gel - contains cranberry extract to inhibit plaque-causing bacteria from adhering to teeth, calcium sodium phosphosilicate to promote strong teeth and polish away surface stains, sodium monofluorophosphate to aid in prevention of cavities, xylitol to sweeten naturally without promoting tooth decay, and silica to help polish and remove stains from tooth surfaces. It’s free of petrochemicals, artificial colors, flavors, sweeteners, and preservatives. The company states that with regular brushing, the Spearmint Gel toothpaste should prevent cavities, freshen breath, reduce plaque, whiten teeth by gently removing surface stains, and promote healthy gums. (www.burtsbees.com/)

• PediaCare Mobile App. Robin Leedy & Associates has launched The PediaCare Shopper’s Guide, its first iPhone application for Prestige Brands’ PediaCare line of children’s OTC medicines. The new mobile app will help guide parents in the selection of the product that best addresses their child’s particular cold symptoms. They can use the app right in the store while navigating the children’s medicine aisle. The app is now available for free download in the Apple iTunes App Store. A modified version of the Shopper's Guide is also offered at thenewly redesigned PediaCare website, which helps guide parents to select the PediaCare product that best addresses the symptoms their child is experiencing. It is important to note that this iPhone application is not a diagnostic tool. It is designed for informational purposes only and does not constitute a medical diagnosis. (www.pediacare.com)

AXE Buzzed Look Cream + SPF15

• AXE Buzzed Look Cream + SPF15. Men - especially those who are fair-haired and fair-skinned - who sport crewcuts have a tendency to absorb dangerous sun rays on their scalps. To help them avoid sunburn and worse, AXE has introduced Buzzed Look Cream + SPF15. Active ingredients are octinoxate 7.0%, oxybenzone 3.0%, and octisalate 1.0%. Although it conditions both the scalp and hair follicles, and can be used with any type of hairstyle, the product must be applied to the scalp in order to provide protection from UVA/UVB rays. Once-a-day use is sufficient for its conditioning effects; men who spend a lot of time in the sun, who perspire heavily, who are swimming, or who have a skin tone prone to sunburn may need to apply it more frequently. (www.theaxeeffect.com/#/axe-products/buzzed-look-cream)

Topricin Pain Relief and Healing Cream

• Topricin Pain Relief and Healing Cream. Topical BioMedics’ Topricin Pain Relief and Healing Cream has received a new patent for topical treatment of neuropathy. Neuropathic pain occurs when toxins and inflammation suppress the small capillaries around the nerve tissue, depriving the nerve of the oxygen it needs to function properly. Without oxygen, cells are destroyed. For healing to take place, the tissue needs to be detoxified and blood flow restored. Consisting of 11 homeopathic biomedicinals, Topricin’s formula helps the body rebalance chemistries needed to detoxify the area around the nerve tissue and restore normal oxygenated blood flow to the area, thus addressing the physiological reasons the neuropathic pain exists. Topricin is safe and effective - even for diabetics, who are frequent neuropathy sufferers - has no known side effects, and will not interfere with other medications. (www.topricin.com/)

Spenco Orthotic Sandals

• Spenco Orthotic Sandals.  Spenco Medical has launched 3 new products in its Total Support Sandal line, which is geared to provide stylish relief for those who suffer from foot-related issues. Sandals without proper support can worsen some foot problems. The new designs combine orthotic quality arch and heel support to provide relief for a variety of foot-related issues, including plantar fasciitis, shin splints, and Achilles tendinitis, as well as heel, arch, ankle, knee, and hip pain. To meet consumer requests for more style options, Spenco has expanded its Yumi sandal to include new colors, and introduced the Kholo and Fusion slide sandals. The Fusion is the most lightweight of the new line and is made purely from EVA (ethylene vinyl acetate). The 3 new products help reduce pronation and supination while absorbing shock. Offered in a variety of sizes, all styles are available for both men and woman. (www.spenco.com)

• Glucose RapidSpray. Developed by Generex Biotechnology Corp., specialists in drug delivery for metabolic diseases through the inner lining of the mouth, Glucose RapidSpray has been clinically tested as a means of delaying the progression of low blood sugar. A few quick sprays in the mouth delivers D-Glucose (dextrose) in a matter of seconds, as opposed to minutes required for digesting carbohydrates in the stomach. The small (.64 fl. oz.) bottle is convenient for carrying in pocket or purse and contains approximately 20 servings of 5–10 sprays each. Available in raspberry or orange flavors, Glucose RapidSpray contains no fat, sodium, caffeine or cholesterol. (www.glucoserapidspray.com/)