Will Takeda's DTC campaign cause spike in Rozerem Rxs?

Will Takeda's DTC campaign cause spike in RozeremRxs?

Pharmacists may wake up to a rise in prescriptions for insomnia medication Rozerem (ramelteon), as Takeda Pharmaceuticals North America gets set to launch its first DTC campaign for the medication. The campaign, which includes print, on-line, and broadcast ads, carries the theme "Your Dreams Miss You." The effort focuses on the problem of insomnia and next-day effects and how Rozerem can help.

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