|Articles|July 24, 2006

Wal-Mart promotes pharmacy in new ad campaign

Wal-Mart has launched a new ad campaign to promote its pharmacy departments. The effort includes TV, radio, print, outdoor, on-line, in-store, and direct-mail components.

Wal-Mart promotes pharmacy in new ad campaign

Wal-Mart has launched a new ad campaign to promote its pharmacy departments. The effort includes TV, radio, print, outdoor, on-line, in-store, and direct-mail components. The campaign positions the department as "The Pharmacy at Wal-Mart" to help customers think of it as a full-service pharmacy staffed by experienced and knowledgeable pharmacists backed by professional products. The campaign targets two audiences: moms with children at home and senior citizens.

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Wal-Mart promotes pharmacy in new ad campaign

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