Understanding DTC and Telehealth in Pharmacy

Direct-to-consumer (DTC) health care is one of the fastest-growing health care models. With new opportunities in telehealth, how can pharmacies adapt to patients’ changing needs and embrace this evolution of care moving forward?

Although DTC and telehealth services are nothing new, the COVID-19 pandemic has certainly accelerated growth at a rapid pace. More than ever, patients are seeking ways to avoid clogged waiting rooms or long lines at the pharmacy counter. But even once the pandemic slows, demand for these services is expected to continue its rise. Pharmacists are in a unique position to leverage their technology services as a means to meet their patients where they are: online.

A Drug Topics® eBook, sponsored by keycentrix and Lemonaid Health, dives deeper into the evolution of these market segments, their technology considerations, and implications for the pharmacy world. To read the full article, click here.