Transform Your Pharmacy into a Thriving Community Health Hub

Since the COVID-19 pandemic, the health care community’s opinions of pharmacists have notably shifted as they took on life-saving roles and provided necessary services to millions in the US. Before, during, and after the pandemic, the pharmacists’ role in health care has only increased as they face industry pressures on a daily basis.

At the Total Pharmacy Solutions Summit Spring 2025, Ashley Keller, CPhT, Senior Product Manager at XiFin Pharmacy Solutions, hosted a session titled Transform Your Pharmacy into a Thriving Community Health Hub. She began her presentation by framing pharmacists’ role in health care in relation to the COVID-19 pandemic. She then pivoted to post-pandemic trends leading up to present day.

“What we've seen post pandemic is just this continued expansion of legislation that's allowing for pharmacists to have more opportunities to medically bill for services,” said Keller. “We're seeing legislation expand to things like hormonal contraceptive, test and treatment, HIV pep and prep, and others. One of the key things about what we're seeing in legislation across the country is that it's not just allowing the pharmacist to perform these services, but it's often mandating payment models, specifically at the Medicaid level, for these services.”

Throughout her presentation, Keller provided pharmacy industry insights, explored ways to “future proof” pharmacy businesses, and offered some easily adapted strategies to help pharmacies move forward clinically and financially. Watch Keller’s full presentation here and learn how to execute unique services at the pharmacy that further drive the business’ bottom line.

Explore more of our coverage from the Total Pharmacy Solutions Summit Spring 2025: Clinical Practice Expansion.