Tips For Increasing Your Independent Pharmacy’s Online Visibility | NCPA 2024
Erin Rexroth, director of marketing at NCPA, discusses how smaller pharmacies can compete with large chains when it comes to digital marketing.
It’s no secret that more and more people are going online to seek out health care information. According to data from the CDC, over 50% of adults in the United States used the internet for health or medical information from July to December 2022.1 As chain pharmacies continue to grow their online presence, it’s crucial that independent pharmacies do everything they can to make sure their digital marketing strategy is in good shape.
At the National Community Pharmacists Association (NCPA) 2024 Annual Convention and Expo, held October 26 to 29 in Columbus, Ohio, Drug Topics sat down with Erin Rexroth, director of marketing at NCPA, to discuss how independent pharmacies can compete with large chains when it comes to digital marketing and online visibility as online searches for healthcare services continue to grow.
“Unlike CVS and Walgreens where they have a larger target audience, it’s a lot easier for independent pharmacies to focus in on [their] local community,” Rexroth said. “You can geotarget and you can use the meta descriptions so Google is ranking you nice and high in their searches. The thing we talked about in my session was making sure you website is mobile friendly. That’s not an option, it’s a must. Having a mobile website is the only way to come up on mobile searches. If someone is searching for you on Google on a phone and your website is not mobile friendly, it will just skip you altogether.”
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Coverage of the National Community Pharmacists Association 2024 Annual Convention and Expo was supported by Red Sail, with independent editorial content creation on-site by the Drug Topics team.
References
1. Wang X, Cohen RA. Health information technology use among adults: United States, July–December 2022. NCHS Data Brief, no 482. Hyattsville, MD: National Center for Health Statistics. 2023. DOI: https://dx.doi.org/10.15620/cdc:133700.
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