Study: Mass merchants are consumers' choice for OTCs
Consumers most frequently pick mass-merchandisers over other outlets when it comes to purchasing OTC drugs.
Consumers most frequently pick mass-merchandisers over other outlets when it comes to purchasing OTC drugs, according to a newly published study by global management consulting and market research firm Kline & Co. In a survey of nearly 1,000 consumers, Kline's study showed this trend across all categories and all types of OTCs. Also noteworthy in the study is evidence that premium pricing may be driving consumers away from some OTCs altogether. The study is entitled U.S. Consumers' Perception of OTC Drugs 2007.
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Pharmacists Play Unique Role in Advancing Health Equity for Patients With Chronic Disease
December 7th 2023A new study, outlined in a poster at ASHP Midyear 2023, identified 3 key themes associated with the ways in which pharmacists are positioned to advance health equity for patients with chronic diseases.
