OTC Product News

In this section we showcase products and product news that ran up against space limitations or fell outside the parameters of recently featured categories in the print edition. Look for more OTC Product News in upcoming issues of the Drug Topics e-newsletter.

Cavilon

• Cavilon. 3M Skin & Wound Care has relaunched the 3M Cavilon Professional Skin Care line. The products, which help prevent skin damage from moisture, friction, and adhesive trauma, are geared not only to healthcare professionals but also to patients. They include a cream for extra-dry skin, a hand moisturizer, a no-rinse skin cleanser, and a lotion for incontinence care. In addition, Cavilon Antifungal Cream is scheduled to launch by year’s end. This new product relieves the redness, irritation, scaling, itching, discomfort, and burning resulting from athlete’s foot, jock itch, and ringworm. It also offers barrier properties to protect against moisture and spreads easily to soothe affected areas. In 2011, 3M will be adding enhanced product formulations, sizes, and new patient-friendly delivery systems to the Cavilon line. Currently, Cavilon can be purchased in medical supply stores or online at sites such as Amazon.com, Walgreens.com, and shop3M.com. (www.3M.com/Cavilon)

NutraMix

• NutraMix. Nature’s Bounty has introduced NutraMix for Strong Nails, an orange-flavored drink mix that includes nail-healthy nutrients such as gelatin, vitamin C, and biotin - a B vitamin that helps promote healthy nail growth by acting at the base of the nail.* Each single-serve envelope packet mixes with 4 ounces of cold water, and the drink mixture will not gel even if left in the refrigerator. Package directions say to take one packet per day for 30 consecutive days for optimal results. (www.naturesbounty.com/product/064542)

*These statements have not been evaluated by FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

Lowila

• Lowila Care. After a brief time off the market, Ranbaxy’s Lowila Care Cleansing Bar returns, specifically formulated for individuals with sensitive or dry skin. Lowila Care uses a synthetic detergent (“syndet”) base, and includes no animal products, such as sodium tallowate. It has a pH closer to normal skin and allows for the mildest personal skin cleansing possible. Although Lowila Care has been slightly reformulated, it still achieves its purpose of cleaning without causing irritation and is especially recommended for people with eczema, including atopic dermatitis. Lowila Care is manufactured in the United States and contains no artificial colors or fragrances. It is recommended for use by individuals of all ages, including children. (www.lowila.com)

Fun Run Trainer

• Fun Run Trainer. Showing perfect timing for those who want to lose holiday pounds or who will be setting fitness goals for the new year,  iFit Technologies has launched the world’s first virtual treadmill experience. Fun Run Trainer is an Apple iPhone application that allows users to run, walk, or jog seemingly anywhere in the world, as if they were really there, while using any treadmill. The app uses Google Map imagery that moves at the same speed as the treadmill; it even shows incline changes. Users can follow famous marathon events or popular scenic routes, or create their own custom routes. Cost varies by country, but is less than that of a Big Mac and fries. (www.ifittechnologies.com/funruntrainer/)

Gelusil

• Gelusil. WellSpring has introduced a carton change for Gelusil, which offers multi-symptom digestive relief of heartburn, acid indigestion, sour stomach, bloating discomfort, and gas pressure. The new carton, which should begin hitting store shelves April 1, 2011, offers a number of changes: increased font size for drug facts, horizontal and vertical orientation to maximize placement at retail, and sharper imaging to better appeal to consumers. In addition, where the current carton has no mention of safety, the new carton will note that Gelusil has been “Safe & Effective for over 70 years.” Also, where the current carton is unclear on what exactly is inside the carton (a bottle?), the new carton will have clearly visible convenient foil trays. The formulation is the same, and the UPC will not change. (www.gelusil.com)

Matura-Care Rash Spray

• Zim’s Matura Care. Perfecta Products has added a Matura-Care line to its Zim’s Crack Creme products, with two new adult incontinence sprays. Zim’s Matura-Care Rash Spray helps prevent and protect rashes due to incontinence. The active ingredient is dimethicone 10% topical rash cream; other ingredients include aloe extract, Peruvian balsam oil, and light mineral oil. Zim’s Matura-Care Odor Spray neutralizes incontinence odors and can be used on the body, clothing, bedding, and fabrics. (www.crackcreme.com)