OTC Product News

In this section we showcase products and product news that ran up against space limitations or fell outside the parameters of recently featured categories in the print edition. Look for more OTC Product News in upcoming issues of the Drug Topics e-newsletter.

Dr. Scholl’s For Her Fast Flats

• Dr. Scholl’s For Her Fast Flats. Eight out of 10 women say their shoes are painful, according to the American Academy of Orthopaedic Surgeons, and 9 out of 10 deformities to women’s feet can be attributed to tight shoes. So women should be receptive to Schering-Plough’s latest foot-care product, Dr. Scholl's For Her Fast Flats - foldable shoes that fit discreetly into a purse, offering a stylish and practical solution for uncomfortable shoes. Available in 3 sizes, Fast Flats are perfect for nights out, commuting, weddings, airport travel, and other times when a long trek in heels can add to those painful statistics. The package includes a gold wristlet for easy portability for women on the go. (www.drschollsforher.com)

Children’s Mucinex Multi-System Cold

• Children’s Mucinex Multi-System Cold. New for this cold season is Very Berry Flavored Mucinex Multi-Symptom cold liquid, specially formulated for kids ages 4 to 12. It relieves stuffy nose, cough, and chest congestion; and thins and loosens mucus. Product is alcohol-free, with active ingredients guaifenesin, dextromethorphan HBr, and phenylephrine Hcl. (www.mucinex.com/html/kids/6)

• Sippy Sure. Giving toddlers medicine just got easier. Sippy Sure, a new medicine-dispensing sippy cup, is a spill- and leak-proof cup that keeps medicine and a child’s favorite drink separate until they are ready to drink. As the child drinks from the cup, the medicine mixes with the drink, concealing from the child the fact that he or she is actually taking medicine. According to the company, Iatrical Innovations, LLC, at least 65% of parents feel their child doesn’t get all of the medicine dosage when given. This cup was developed to get more of the medicine down. (www.sippysure.com)

• Curél Sensitive Skin Remedy. A new fragrance-free, dye-free, hypo-allergenic moisturizer, Curél Sensitive Skin Remedy relieves sensitive skin irritations immediately, while also strengthening the skin’s protective barrier to help reduce future sensitivity. The ceramide-rich formula works similarly to the natural ceramides found in skin, locking in moisture for all-day hydration; product is particularly intended for those with dry, irritated skin. (www.curel.com/products/sensitive-skin-remedy.aspx)

Pedia-Lax Fiber Gummies

• Pedia-Lax Fiber Gummies. According to new guidelines from the American Academy of Pediatrics, a 4-year-old child should consume 25 g of fiber daily, while an 11-year-old boy needs at least 31 g. However, research shows 90% of kids don’t eat enough fiber. Pedia-Lax Fiber Gummies, recently awarded the PTPA (Parent Tested Parent Approved) Media Inc.’s Seal of Approval for excellence in family products, provide 6 g of fiber (up to 3 gummies daily) for children ages 2 to 11. Also, because exercise, along with a balanced diet, helps provide the foundation for a healthy, active lifestyle for every child, the company is hosting the Pedia-Lax Fiber Gummies “Keep Kids Moving” sweepstakes. Now through March 27, 2011, families can visit www.facebook.com/fibergummies for a chance to win 1 of 4 prize packages. (www.pedia-lax.com/Fiber-Gummies.php)

Rest Easy Flea Spray

• Rest Easy Flea Spray. Fleas are blood-sucking insects that prefer to feed on dogs and cats. However, they may also be found on humans. According to MedlinePlus (U.S. National Library of Medicine, National Institutes of Health), pet owners may not be bothered by fleas until their pet is gone for a long period of time, and the fleas must find another place to go. This is when they begin to bite humans. Bites often occur around the waist, ankles, armpits, and in the bend of the elbows and knees. Symptoms include hives, itching, rash, and swelling. Use of insecticides may be useful in ridding a home of fleas; however, the ASPCA Animal Poison Control Center reports a “serious problem” with the misuse of flea and tick control products containing the insecticide permethrin. Enter RMB Group’s new Rest Easy Flea Spray, which uses all-natural essential oils like cinnamon and orange. The company states, “In independent lab tests, Rest Easy Flea Spray killed 100% of fleas within 1 hour’s time. It destroys adult fleas as well as emerging flea larvae.” (www.resteasy4fleas.com/index.html)