NCPA and RxWiki help pharmacists go digital

The National Community Pharmacists Association (NCPA) and RxWiki, Inc. have partnered to offer pharmacists digital solutions, including website services, social media, and mobile apps to deliver medication information to patients.

“With pharmacists becoming more involved in the delivery and management of patient care, there is a valuable opportunity for greater collaboration with patients to improve overall health outcomes,” said NCPA President Donnie Calhoun.

Pharmacists will be able to use RxWiki’s digital solutions to reach out to patients on Facebook, Twitter, and Google+. Also, participating pharmacies can provide patients a customized, mobile app.

“The strategic goal of this partnership is to empower community pharmacists with world-class medication information and digital solutions to better engage patients within the pharmacy and from any digital device,” said Donald W. Hackett, CEO and publisher of RxWiki.

Mark Newberry, PharmD, owner of Tarrytown Pharmacy in Austin, tested the program earlier this year and said it has already delivered measurable results. “Within the first two months, Tarrytown Pharmacy’s Facebook audience more than doubled, our customer reviews on Google+ earned us a ranking of excellent, and we received more than 300 online requests for driving directions to our store. That digital visibility translates to new patients coming through our pharmacy’s front door,” Newberry said.

Interested pharmacists can enroll in the program through NCPA.