Environment of the Rainbow Drug Store

Daniel Griffis, PharmD, pharmacist at the Rainbow Drug Store in Brunswick, GA, sits down with Pharmacy Times to discuss the environment of the pharmacy during the Cardinal Health Retail Business Conference in Nashville, TN.

"The environment in our pharmacy is a family-style environment. We learn about our customers, we build rapport with our customers. They learn about our services through word-of-mouth advertising and test customer testimonials, [and] we’ve been in our community for over 40 years as my family has owned it and has been in our community before that time as well. So, everyone knows our store."