Drugstore-based marketing becoming prime DTC option
Drugstore-based promotions of pharmaceutical products are gainingwide industry acceptance, according to data recently presented atthe DTC National Conference. Panelist Gary Norman, executive VP andgeneral manager for Rx EDGE, a pharmacy-based, direct-to-consumermarketing firm, reported in-store promotions are an emerging trendin which pharmaceutical marketers are boosting their emphasis onpatient information and education, and shifting from TV to moretargeted, measurable media.
Drugstore-based promotions of pharmaceutical products are gaining wide industry acceptance, according to data recently presented at the DTC National Conference. Panelist Gary Norman, executive VP and general manager for Rx EDGE, a pharmacy-based, direct-to-consumer marketing firm, reported in-store promotions are an emerging trend in which pharmaceutical marketers are boosting their emphasis on patient information and education, and shifting from TV to more targeted, measurable media.
To see more Hot off the Press news articles, click here http://www.drugtopics.com/Hot+off+the+Press.
To go to the Drug Topics homepage, click here http://www.drugtopics.com.
FDA’s Recent Exemptions: What Do They Mean as We Finalize DSCSA Implementation?
October 31st 2024Kala Shankle, Vice President of Regulatory Affairs with the Healthcare Distribution Alliance, and Ilisa Bernstein, President of Bernstein Rx Solutions, LLC, discussed recent developments regarding the Drug Supply Chain Security Act.
