Consumers trust pharmacists for drug information

According to a new study, consumers trust their pharmacists as a source of information on both the quality and cost of prescription drugs more than independent sources such as Consumer Reports, doctors, and Web sites. The study from Booz Allen Hamilton also revealed that physicians trust pharmacists as a source of information on drug prices, but would rather consult another doctor for information on the quality of prescription drugs. The Consumer and Physician Readiness for a Retail Healthcare Market study looked at how consumers and physicians make healthcare decisions and was based on on-line surveys of 2,969 consumers and 600 physicians in July and August 2006. It has a 95% probability that the results would have a margin of error of plus or minus 2% for the consumer surveys and plus or minus 4% for the physician surveys.

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