Building Trust During the COVID-19 Pandemic Is Essential for Pharmacists, Patients

Jade Ranger, PharmD, co-owner and pharmacist at the Prescription Shoppe, highlights the adaptations made by the community independent pharmacy during the COVID-19 pandemic. She had to hire additional staff, including a delivery driver, to meet increased demand for deliveries and curbside pickup. Additionally, they hosted the first drive-through COVID vaccine clinic in Williamsburg, Virginia, serving 300 patients. As the first Black-owned pharmacy, the pharmacy also played a crucial role in educating and administering vaccines to hesitant patients, particularly within the Black and brown communities. The pharmacy's personalized service led to an influx of new patients from larger chains, but logistical challenges included managing high demand and ensuring fair distribution of vaccines.